Regulatory Bodies Demand Clarity on Duration-Based Insurance Premiums

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In a thorough review of the sector, ASIC and APRA criticised the lack of clarity with which insurers communicate the implications of duration-based premiums to the public. The corresponding letter to insurers highlighted the particular challenges faced in the Individual Disability Income Insurance (IDII) market, where understanding the pricing structures becomes crucial.

The regulators pointed out that to remain competitive, insurers often charge new, underwritten customers lower premiums based on their reduced claim likelihood. However, these introductory discounts tend to diminish over time, leading to significant premium increases. It is expected that insurers will now increasingly come under scrutiny to justify their pricing models and ensure consumer comprehension of these shifts.

The interventions by APRA within the IDII market have demanded insurers re-evaluate if their pricing strategies, characterised by steep curves, genuinely serve the consumer’s interest. This introspection has prompted some life insurance companies to consider innovative solutions, such as maintaining stable premiums or offering more tailored pricing options to better align with customer expectations.

APRA and ASIC have set forth clear expectations for life insurers:

• Implement duration-based pricing only when it accurately reflects a reduction in risk.
• Proactively communicate to consumers how duration-based pricing and temporary discounts evolve over the policy's lifetime.

The regulatory recommendation has already seen several insurers update their Product Disclosure Statements to more transparently clarify that premiums are likely to increase the longer a policy is held. Some companies have taken additional steps, explaining the impact of early underwriting benefits and the potential for increased premiums over time.

ASIC remains steadfast in its belief that simply informing consumers of the time-based factor in premium adjustments is insufficient. They stress the necessity for comprehensive disclosures that elucidate to consumers the precise nature and the full extent of duration-based pricing impacts.

Published:Friday, 6th Jun 2025
Author: Paige Estritori

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