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ATIA Intensifies Efforts to Secure Permanent Travel Insurance Sales Rights for Agents

Advocacy Aims to Protect Agents' Ability to Offer Insurance at Time of Booking

ATIA Intensifies Efforts to Secure Permanent Travel Insurance Sales Rights for Agents?w=400

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The Australian Travel Industry Association (ATIA) is actively campaigning to secure the permanent right for travel agents, tour operators, and accredited travel businesses to sell travel insurance at the time of booking.
This initiative follows an exemption granted in 2021, which is set to expire in October 2026.

ATIA argues that allowing travel agents to offer insurance at the point of booking is crucial for ensuring that travellers are adequately protected from the outset of their journey planning. The association warns that revoking this right could lead to more Australians travelling uninsured or underinsured, increasing the risk of financial hardship due to unforeseen events during their travels.

Dean Long, CEO of ATIA, emphasised the importance of this initiative, stating that securing this exemption for their members in 2021 was a significant achievement, and they are determined to ensure it is made permanent. He highlighted that this is about protecting the right of accredited Australian travel businesses to provide a complete service to their clients.

ATIA's advocacy underscores the critical role that travel agents play in educating consumers about the importance of travel insurance and ensuring that they have appropriate coverage tailored to their specific travel plans. By securing permanent sales rights, agents can continue to offer comprehensive services that enhance the safety and security of Australian travellers.

Published:Sunday, 31st May 2026
Author: Paige Estritori

Please Note: We do not endorse any specific products or companies. Some content is sourced from third parties, including press releases, and may not be independently verified for accuracy or completeness.

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Beneficiary:
The person or entity designated to receive the death benefit from a life insurance policy.